Building Your Base eBook by Kaitlyn Kessler

Building Your Base eBook

Give your business and branding a foundation that will help you flourish and see success quicker.


Let's be real here: branding is a confusing word. It gets thrown around a lot and you're probably sure you need it at this point...but like, wait. What is it again? A logo? Sure. Social Media graphics? Definitely. But there's something you need to do before any of those visuals come into play.

Focus on Building Your Base for your branding + business.

Stop re-branding ever 2 months, coveting other business' visual branding, and wishing your business would just grow and work all by itself. Instead, take time and resolve these issues (which will lead to a much better brand experience):
  • Why are you starting this business?
  • Why does it matter in the *big* picture?
  • Who is your target audience?
  • How can your offering improve their lives?
  • How do you differ from the competition?

Before you hire a designer, before you teach yourself Photoshop, before you take the next step in your business... stop. Give your business and branding a foundation that will help you flourish and see success quicker.

The lessons in this eBook are easy to understand and implement, with worksheets, checklists, and guides to help you along the way.

By the end of reading this eBook you'll have a brand vision for your entire business, an understanding of who your target audience or client is, and the skills to develop a service or product that makes you stand out from the competition and highlight your unique skills.

Ready for success? Start now with the small investment of $22 in Building Your Base. You'll be redirected to PayPal and asked for your email. I'll send you the book and you can start having the business of your dreams #GirlBoss

What's included?

File Icon 1 file


Building Your Base eBook (PDF)
1.15 MB

Graphic Design Assistant to Creative Entrepreneurs + Mentor To Designers Working Online

I'm Kaitlyn! I started TheCrownFox back in 2015, the way most designers do - jumping into branding work at way too low of a price point and getting frustrated (and worried). A few years, a lot of trial and error, and too much coffee later - I've cracked the code to creating a business I love (and that pays the bills) doing design work with clients and businsses I truly admire. The resources here are for you to become a service-based boss and design your dream job and life.